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New CEO from Fresh comes on board as cult brand enters next phase.
June 19, 2018
By: Christine Esposito
Editor-in-Chief
Cult makeup and hair color brand Lime Crime has been acquired by Tengram Capital Partners. Founded by Doe Deere and Mark Dumbelton in 2008, Lime Crime is a pioneering, digitally native beauty brand and a cult favorite among fashion-forward beauty aficionados. For years, Lime Crime has set trends that have taken the beauty industry by storm—Unicorn Lipsticks in a rainbow of shades, Diamond Crushers lip toppers, and more recently Unicorn Hair. The brand has customers from Los Angeles to Singa...
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